Phoenix Capital – an integrated hub for consulting, corporate finance, innovation, and operational services—has been working since 2008 with industrial companies, financial institutions, insurance firms, and payment service providers, with a structured presence in Italy, Europe, and the United States – announces the launch of a strategic partnership with Broken Pot, a certified Energy Service Company specializing in energy efficiency and decarbonization through integrated and customized solutions for businesses. The agreement stems from the reorganization of Phoenix Capital’s Business Strategy & Transformation Advisory Business Unit, which marked the evolution toward a cross-industry offering with a focus on Energy & ESG.
The partnership represents a natural evolution of the new strategic positioning and stems from shared vision and values. First and foremost, the goal is to transform sustainability from a regulatory obligation into a concrete lever for competitiveness, addressing the needs of companies that not only must navigate the energy transition but also want to anticipate change and position themselves as early movers in this market.
The proposed end-to-end approach provides companies with an integrated and customized model to address all phases of the energy transition: from an initial carbon footprint assessment and energy audit to the development of a sustainability roadmap; furthermore, the adoption of advanced and innovative technological solutions that leverage the integration of IoT, artificial intelligence, and predictive analytics; finally, but crucially, tailored training for management and teams—the very people who “consume” energy—focusing on behavioral efficiency, that is, those small daily actions that nonetheless have a significant impact on the entire company. The goal: to map needs and deliver actionable, scalable, and measurable results in reducing consumption, emissions, and costs, with a particular focus on the ESG impact and the sustainability of these transformations themselves.
WHY BROKEN POT – Phoenix Capital chose Broken Pot for the effectiveness of its technological solutions, which integrate technological efficiency, behavioral science, and artificial intelligence applied to energy consumption, but also and above all for its Human + Tech approach, which aligns perfectly with the mission of Phoenix’s Business Unit: to guide companies through complex transformations, generating real impact on organizations, people, processes, and operating models.
“BROKEN POT” PROGRAMS AND SOLUTIONS – Drawing on extensive engineering expertise combined with organizational and behavioral expertise, Broken Pot was founded as a Benefit Corporation in 2024 and acts as a facilitator of the energy transition, bringing together knowledge, skills, and tools to chart the path toward net-zero emissions. In practice, this involves tailor-made energy efficiency projects based on human behavior, complemented by consulting, diagnostics, assessments, Certified Financial Planner (CFP) services, offsetting, Carbon Credits, and Energy Efficiency Certificates (EECs) to optimize consumption and reduce emissions.
The goal is a tangible reduction in costs, with access to government incentives and AI-driven control systems for KPI monitoring and optimization.
“The partnership with Broken Pot strengthens Phoenix Capital’s positioning as a strategic advisory partner in the energy sector and confirms our Group’s ability to generate tangible value for companies seeking to adopt sustainable business models—economically, operationally, and environmentally. The shared values, the innovative AI-driven approach, and Broken Pot’s focus on concrete objectives have led to this strategic partnership, which has already yielded initial results for client companies,” commented Luca Predomo, head of the Strategy & Transformation Advisory Business Unit at Phoenix Capital.
“This new partnership with Phoenix Capital strengthens and expands the transformative mission we aim to implement for businesses, with an eye toward the EU’s goals of climate neutrality and decarbonization. We measure behaviors, evolve corporate systems, and facilitate the adoption of advanced technologies to make the energy transition accessible to companies. We do this through a holistic approach that brings together professionals in a network. Starting today, we can do so with a trusted partner like Phoenix Capital,” commented co-founders Giorgia Farella and Giovanni Bartucci, entrepreneurs and startup founders, experts in innovation and sustainability.
