Launched on Friday, January 30, in the upcoming months, the Phoenix.Coin project will see 11 internal resources engaged in training and in designing real solutions, potentially integrable into the services of the Group and of our clients, also through grants and international collaborations.
The program fits into continuity with the Generative AI journey launched in 2025 and strengthens our commitment to transforming innovation into operational value.
Stablecoins and new blockchain applications are radically transforming financial, insurance, payments, e-commerce and transactional supply chain services, bringing together payments, rules and trust within a single global digital infrastructure.
These are not just evolving sectors, but a structural change that Phoenix Group — an integrated consulting, corporate finance, innovation and operational services hub, active since 2008 alongside financial institutions, insurance companies, payment operators and industrial enterprises, with a structured presence in Italy, Europe and the United States — has experienced firsthand during recent Innovation Trips in Silicon Valley, through direct discussions with players such as Stripe and Solana, with whom Phoenix Group has built high-level relationships.
These interactions have confirmed how central these topics have now become also for institutional clients: no longer “just” experimental areas, but increasingly strategic digital infrastructures. For this reason, Phoenix Group intends not only to be ready, but to anticipate impacts and operational implications for clients, partners and prospects.
In this context starts Phoenix.Coin, the Group’s new program dedicated to Stablecoins and Blockchain: designed by President Giulio Fezzi, the program will involve over the coming months 11 resources selected on a voluntary basis, divided into two heterogeneous groups by experience, skills and seniority.
The objective is to move from analysis to the design of real solutions, potentially integrable into the services of the Group and of our clients, also through grants and international collaborations, including a privileged channel with the Solana Foundation.
Operationally, the project includes a phase of analysis of relevant application scenarios — such as payments, treasury, merchant services, trade finance, loyalty and micropayments — the selection and development of one or more concrete use cases, potentially integrable into the services of the Group or its clients, and the production of a final operational deliverable to be presented to Phoenix management at the end of September 2026.
Phoenix.Coin is the heir to the Phoenix.AI Program, an initiative that from January to December 2025 involved as many as 43 resources — among junior and middle profiles — who, also in this case, worked on the design of concrete use cases, with a clear objective: to understand and apply AI to optimize business processes and develop skills and knowledge that are effectively market-ready today. Two different projects, therefore, but a shared path, starting from client needs and market requirements to arrive at real and pragmatic solutions.
Both programs are the result of the constant, high-level collaborations that the Group has built over the years at an international level, with particular focus on the United States and Silicon Valley.
Stablecoins and blockchain, the global and Italian scenario — The data just published by the Blockchain & Web3 Observatory of the Polytechnic University of Milan (https://www.osservatori.net/blockchain-web3/), which mapped global blockchain growth in 2025 by looking at market maturity between experimentation and scalability, tell us — in summary — that at a global level there are 378 new active projects in the blockchain and stablecoin space, up 27% compared to 2024. The stablecoin sector is growing in particular, reaching a total market capitalization of 310 billion dollars at the end of 2025 (+50%), along with numerous initiatives for the tokenization of financial assets, still largely in an experimental phase. Seventy-three percent of projects concern the financial sector, which confirms itself as the main development driver.
The picture changes in Italy, where the blockchain market recorded a slight decline: in 2025, revenue generated by the sale of services and the implementation of B2B blockchain projects in the country amounted to 38 million euros, down 5% compared to 2024. In line with international trends, the financial sector is the main area of investment, accounting for about 62% of total spending, while other sectors struggle to develop projects of significant scale.
“Training, reading the global and European scenario, giving concreteness through scalable applications and being impactful for clients with effective proposals and responses to current needs. We did this with GenAI solutions in 2025, and today we launch the hands-on Phoenix.Coin development program focused on stablecoin and blockchain applications, which closely touch our worlds of financial services and payments. Strengthened by what we gathered during our Innovation Trips in Silicon Valley and by direct discussions with players such as Stripe and Solana, with whom we have built high-level relationships, we continue our commitment to transforming innovation into operational value” commented Phoenix Group President Giulio Fezzi, who outlined the program’s roadmap.
